The Wall Street Journal – by Ellen Gamerman
Over a sleepy weekend in late August, entrepreneur and business author Gary Vaynerchuk racked up more than one million preorders of his coming book. It was one of the industry’s biggest advance orders for a single title in a 24-hour period.
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The Wall Street Journal
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Buy 12 Books, Get an NFT: How One Author Got Orders for a Million Books
Throngs of fans who follow entrepreneur Gary Vaynerchuk on social media jumped at the chance to own the NFT in exchange for buying books. Some bought hundreds of books to secure a stash of them.
