Do You Know Where Your Sweater Came From?

Do You Know Where Your Sweater Came From?

The New York Times – by Vanessa Friedman

Just under a decade ago, I wrote a column about an extraordinary new initiative, courtesy of Fendi, called Pesce d’Aprile, in which a customer could travel to a crocodile farm in Singapore, select the reptile from which their handbag would be made and then follow its progress via an app. Billed as the fashion equivalent of “know your food,” it was the first of its kind.

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