Column: Billboards that follow you? It’s not sci-fi. They’re already here

Clear Channel is rolling out technology in Europe that tracks people after they pass a billboard. The company has been doing this in the U.S. for years.

Column: Billboards That Follow You? It'S Not Sci-Fi. They'Re Already Here

Los Angeles Times – by David Lazarus

Clear Channel Outdoor, one of the world’s largest billboard companies, will in coming days roll out technology across Europe capable of letting advertisers know where people go and what they do after seeing a particular billboard.

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